REBRANDING.
A rebrand updates your business to reflect who you are now and where you’re headed. Maybe you’ve changed your name, or want to reposition yourself in the market - whatever the reason, we lean on your existing business data and insights to guide the way.
Rebranding covers: refining your brand strategy, updating messaging and marketing, redesigning logos, colours, typography, and visual elements, plus refreshing your digital and print materials.Done right, a rebrand helps you connect with the right audience, show up consistently, and level up with intention across every touchpoint.
Branding covers everything that shapes how your business looks, feels, and sounds. At BD Studios, that includes:
Mission, vision, values, positioning, and messaging.
Logos, typography, colour palettes, and design systems.
The words and style that bring personality to your brand.
Refining or reinventing your brand when it’s time for change.
Practical guides that outline how your brand should be used across platforms.
From social media and websites to menus, packaging, and stationery.
BRANDING.
FEATURED PROJECTS.
FEATURED PROJECTS.
OUR APPROACH.
PHASE #1
DISCOVERY + ALIGNMENT
We start with a deep dive into your business - a conversation about your goals, audience, and vision. You’ll share inspiration, and we’ll make sure we’re on the same page before strategy or design begins.
PHASE #2
STRATEGY + DIRECTION
Here we define the foundations of your brand, your positioning, personality, and how you want to be seen. This gives us the clarity and direction to design with intention.
PHASE #3
DESIGN + DEVELOPMENT
This is where everything starts to take shape visually. The logo, colours, typography, and supporting elements come together to form a system that aligns with your vision. We refine through feedback sessions, making sure your brand always stays true to the big picture.
PHASE #4
DELIVERY + CREATIVE SUPPORT
Your full brand package is delivered with guidelines and assets to keep everything consistent. But branding doesn’t end at delivery — we’re on hand to help you roll it out and keep the momentum going as your brand evolves.
BRANDING FAQ'S.
A strong brand is often the first thing potential clients notice about your business. Clear, consistent branding that speaks directly to your target audience helps attract the right clients by showing your values, personality, and what you offer. Done well, it looks great and gives you confidence in yourself and your business.
The timeline for branding or rebranding varies depending on your business and the project scope. Each brand is unique, so some projects can take just a few weeks, while others may need more in-depth analysis and strategy to get everything aligned and polished.
The cost of branding can vary depending on the size of your business, the complexity of the project, and which elements you need. An online-only business might have simpler requirements, while a business with physical spaces, print materials, or uniforms will naturally have more moving parts to consider.
A logo on its own is like giving someone a single puzzle piece and expecting them to see the whole picture. Without strategy, messaging, and consistent visuals, your business can feel scattered or confusing. BD Studios focuses on building a full-bodied brand that gives your business direction and impact. A logo is a very important piece, but it’s part of a much bigger picture - not a stand-alone solution.
Social media is a key way your audience experiences your brand. Every post, story, or reel shows your voice, visuals, and values, helping your business be recognisable. Keeping your social channels consistent with your branding helps build trust, strengthens your presence, and reinforces what your business stands for in every interaction.
Once your branding is complete, the next step is rolling it out across your business. This might include creating or updating social media, marketing materials, signage, packaging, or anything else your customers interact with. BD Studios can support you by designing these assets, setting up templates, and guiding you on how to use your brand consistently and effectively. We also offer ongoing creative support, so as your business grows and new opportunities come up, your branding stays aligned and continues to work hard for you.
Branding and graphic design work hand in hand, but they’re not the same thing. Branding is the bigger picture — it’s how your business looks, sounds, and feels to your audience, and what makes it easy for them to recognise and trust you. Graphic design is the visual side of that strategy: creating the logos, marketing materials, packaging, and digital assets that bring your brand to life. At BD Studios, we focus on building a strong brand foundation first, and then support you with the design work needed to roll it out consistently across your business.
