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SLACC CONSTRUCTION.

//Case Study

INDUSTRY:

Residential construction + renovation

FOCUS:

Rebrand, brand strategy, visual identity.

SLACC Construction had a solid foundation in place, delivering quality builds and refined renovations with care and precision. What they needed was a brand that visually reflected the standard of work they were already known for.

BD Studios helped refine SLACC’s brand and develop website concepts that feel more aligned with their focus on modern, high-end residential projects. The refreshed direction gives the business a stronger, more confident presence and a clearer way to show up across their marketing.

BEFORE.

Original SLACC Construction logo provided to BD Studios
Original SLACC Construction logomark provided to BD Studios
SLACC Construction business cards before the rebrand
SLACC Construction social media posts before redesign
Photograph of a house built by SLACC Construction
THE APPROACH.

We started by digging into what makes SLACC different, their quality, and their hands-on approach. From there, we built a brand strategy and messaging framework that positioned them clearly in the high-end construction space. Visually, the goal was to keep things clean, confident, and timeless.

We designed a new logo and identity system that felt strong yet refined, supported by a colour palette and typography that spoke to trust, stability, and sophistication.

AFTER.

Architectural line illustration created as a brand graphic element
Highlighted details in the SLACC logo refresh
Refreshed full SLACC Construction logo
New SLACC Construction logomark
THE SOLUTION.

The rebrand gave SLACC a clear, professional identity that reflects the quality of their work and the direction they’re heading. The new branding communicates confidence and attention to detail - the same qualities their clients experience in every project.
 

With their refreshed identity in place, SLACC now has a solid foundation to grow its presence, attract the right clients, and continue building homes that stand out for all the right reasons.

Blurred photo of a SLACC-built home with logomark overlaid
Mockup of SLACC logo printed on paper
SLACC logo overlaid on black and white project photograph
Mockup of vinyl blackout window with SLACC logo
SLACC badge graphic displayed
Mockup of redesigned SLACC business cards
Construction site banner mockup featuring SLACC branding
SLACC project photo with tagline overlaid
Branded SLACC golf shirt mockup
Branded SLACC hoodie mockup
Branded SLACC baseball caps mockup with two angles shown
Branded SLACC puffer jacket mockup
Mockup of SLACC double-page spread advertisement
Laptop mockup displaying SLACC website home page
Displayed section of the SLACC website home page
Section from another page of the SLACC website
Section from a different part of the SLACC website
Mockup of SLACC Instagram page on two floating iPhones
Three designed SLACC Instagram posts laid out side by side
Rock on hand-drawn icon the forms part of the BD Studios branding kit
TESTIMONIAL.

"BD Studios helped us refresh our brand and rethink how we present ourselves to the world. The rebrand and website concepts presented gave us clarity around how SLACC should look and feel, and made it easier to show up confidently as a business.

It gave us a stronger foundation and a clearer sense of direction moving forward."

 

 

 - Sandro Claro

Slacc_Rebranding_project_CTAbanner_pic.jpg
hand-drawn magic dust icon the forms part of the BD Studios branding kit
READY TO START A PROJECT?
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