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RO ADVISORY.

//Case Study

INDUSTRY:

Business Consulting.

FOCUS:

Brand strategy, brand identity, website design, and ongoing marketing and digital support.

Ro Advisory is an SME consultancy focused on helping small and medium businesses grow, optimise operations, and solve business challenges — often when they’ve never worked with a consultant before. They came to BD Studios wanting a brand and online presence that positioned them as approachable, expert, and high-value — without feeling overly corporate or inaccessible.

GETTING STARTED.

Ro Advisory had the skills and knowledge. BD Studios helped package it. From brand identity to a clean, easy-to-navigate website, we created a look and feel that supports their mission and helps them show up with confidence.

Photograph of a mountain landscape
Ro Advisory mood board
Small design elements used in the logo
Ro Advisory logo displayed on a black background
Full Ro Advisory logo on a white background
Photo of Vans shoes with the “RO” part of the logo overlaid
THE APPROACH.

We started by clarifying their voice, messaging, and ideal client (businesses that haven’t yet been “consulted”). That foundation allowed us to build a visual identity that’s professional but approachable, excluding all those stiff corporate clichés.

 

The website was designed to clearly communicate their offerings and process, while also showcasing them as people behind the brand. We also laid the groundwork for ongoing digital presence, social media and content that feels supportive, not pushy.

Ro Advisory logo mark
Brand colour palette breakdown
Brand guide layout
Poster mockup featuring Ro Advisory branding
THE RESULTS.

Ro Advisory launched with a fresh brand designed to balance clarity with approachability. The visual identity is clean and confident, while the website presents their services and process in a way that’s easy for prospective clients to understand and engage with.

The colours, typography, and imagery give the business a consistent, professional presence. The website functions as a practical tool to attract clients, communicate the business offering clearly, and establish Ro Advisory as a credible, approachable option in their industry.

Photograph of a skateboard leaning against a wall
Mockup of branded business cards
Ro Advisory branded hoodie mockup
Branded notebook placed on the brand’s blue background
Mockup of a branded pull-up banner
Laptop with a branded sticker mockup
Photo of a person using a laptop with the logo overlaid on top
Website homepage displayed vertically
THE RESULTS.

Ro Advisory now presents as a polished, coherent brand in their industry. Their website functions as both a showcase and a tool to bring in leads, and their messaging resonates more strongly with their target audience.

 

With a consistent brand and elevated presence, they’re better equipped to attract clients who value integrity, clarity, and growth support.

Small section of the Ro Advisory website design
Small section of the Ro Advisory website design
Another small website section displayed
Two floating iPhones showing the mobile version of the website
iPhone displaying a branded Instagram post
iPhone displaying another branded Instagram post
Rock on hand icon the forms part of the BD Studios brand kit
TESTIMONIAL.

“BD Studios gave it their all. I got the results, the creative direction I so clearly needed, and the team was super informative. I would work with BD Studios any day of the week. They understood my vision, they asked the right questions to help guide me, and their advice was paramount in advancing my business forward and getting the growth I needed. BD Studios gave it their all. I got the results, the creative direction I so clearly needed, and the team was super informative.

I would work with BD Studios any day of the week. They understood my vision, they asked the right questions to help guide me, and their advice was paramount in advancing my business forward and getting the growth I needed. BD Studios gave it their all. I got the results, the creative direction I so clearly needed, and the team was super informative. I would work with BD Studios any day of the week. They understood my vision, they asked the right questions to help guide me, and their advice was paramount in advancing my business forward and getting the growth I needed.

BD Studios gave it their all. I got the results, the creative direction I so clearly needed, and the team was super informative. I would work with BD Studios any day of the week. They understood my vision, they asked the right questions to help guide me, and their advice was paramount in advancing my business forward and getting the growth I needed” 

 

 

 - Rohan Bhadersein

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Hand-drawn magic dust icon that forms part of the BD Studios brand kit
READY TO START A PROJECT?
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