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WHIPLASH ENGINEERING.

//Case Study

INDUSTRY:

CNC machining and manufacturing.

FOCUS:

Brand identity, website, ongoing marketing and digital support. 

Whiplash Engineering is a Perth-based CNC Machine and engineering business built on skill, precision, and pride in their craft. They came to BD Studios ready to launch with a clear vision: create a brand that looked as sharp and professional as the work they do.

GETTING STARTED.

We started by getting to know the team behind Whiplash Engineering — their story, standards, and the kind of work they wanted to be known for. From there, we built a strong foundation: a clear brand direction, visual identity, and digital presence designed to reflect their craftsmanship and confidence.
 

Every element, from logo to tone of voice, was designed to feel modern, reliable, and built to last.

Whiplash Engineering workshop
Reference image showing the shape that inspired the Whiplash Engineering logo design
Close-up stylised illustration of the cutter shape used in the Whiplash Engineering logo concept
Whiplash Engineering emblem with colour palette displayed beneath and a stylised gradient corner detail
Final Whiplash Engineering logo design
Photograph of a lathe machine in a workshop
THE APPROACH.

We started by getting to know the people behind the brand; their story, their standards, and the type of work they wanted to be known for. From there, we built the foundation: a clear brand direction, strong visual identity, and a digital presence designed to match their level of craftsmanship.

 

Every part of the brand, from logo design to tone of voice, was crafted to reflect precision, reliability, and modern professionalism.

Whiplash Engineering brand icons displayed over photography backgrounds
Additional Whiplash Engineering brand icons displayed over photography backgrounds
Additional Whiplash Engineering icon set arranged and displayed together
Whiplash Engineering brand guidelines booklet layout
THE SOLUTION.

The result was a bold, refined brand that captures Whiplash Engineering’s confidence and skill. The visual identity is clean and structured, with a strong logo and typography system that feels timeless.

The website was designed to showcase their work and expertise clearly, while their ongoing social media presence builds recognition and connection within their industry. Together, it all forms a cohesive, future-ready brand that feels every bit as solid as the work they deliver.

Mockup of Whiplash Engineering signage on a building facade
Mockup of Whiplash Engineering business cards
Mockup of a branded Whiplash Engineering golf shirt
Mockup of a Whiplash Engineering branded notebook
Mockup of printed flyers designed for Whiplash Engineering
Mockup of a Whiplash Engineering promotional poster
Mockup of a Whiplash Engineering branded vehicle
Installed Whiplash Engineering signage designed for the business
Photograph of a lathe machine cutting material
THE RESULTS.

The outcome is a bold, refined brand that mirrors Whiplash Engineering’s skill and confidence. The visual identity is clean and structured, with a strong logo and typography system.

 

The website clearly showcases their work and expertise, while ongoing marketing efforts - including social media strategy, content, and lead generation through the website - continue to build recognition, engagement, and tangible results. Together, it’s a future-ready brand that feels every bit as solid as the work they deliver.

Mockup of the Whiplash Engineering website home page.
Screenshot of a content section from the Whiplash Engineering website
Screenshot of a content section from the Whiplash Engineering website
Mockup showing the mobile version of the Whiplash Engineering website on two iPhones
Mockup of an iPhone displaying a Whiplash Engineering Instagram post
Analytics screenshot showing performance results for the featured Instagram post
Instagram icon in black
hand-drawn pointing red hand that forms part of the BD Studios brand kit
Rock on hands ihand-drawn icon that forms part of the BD Studios branding kit
TESTIMONIAL.

“BD Studios built our entire brand from the ground up — logo, website, and digital presence. They took the time to understand what Whiplash Engineering stands for and created something that genuinely reflects it. The result is a professional, high-impact brand that feels authentic to us.
 

Their ongoing marketing support has been just as impressive — bringing consistent client enquiries through our digital platforms and keeping our online presence sharp and active. Couldn’t recommend BD Studios highly enough.”

 

 

 - Paul Lopes

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Hand-drawn magic dust icon that forms [art of the BD Studios brand kit
READY TO START A PROJECT?
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